20
Wed, Sep

Vision Statement

To diligently project and promote to prominence a new Nigeria using the power of sports

Mission Statement

When and where it matters in sports, Mastersports will be there to
  • Build a service-oriented, value-based and result-driven company
  • Offer differentiated and value-adding services and products to our clients
  • Empower and develop our human capital through sports.

Who We Are

Mastersports International Limited is a frontline Nigerian Sports Media and Marketing Organisation with a pioneering strength in Television and Radio programming and reportage spanning over three decades.

It has a reputation that rubs through the combined expertise and diligence of celebrated sports journalists flaunting an aggregate experience of over 60 years. Inspired by the flourishing promise of a fledgling sports industry.

Mastersport International Limited was incorporated on february 28th, 2000. Withing the years, it has exceeded in not only giving new vibrancy to live coverage of sports events, particularly football on both radio and television but also acquiring attractive sports properties from established global sports agencies and sports federations.

Multiple award winner, Mastersports International Limited has in the last 18 years served as the Sports/Marketing Consultant to Daar Communication Plc, operators of Raypower FM and Africa Independent Television (AIT) and has produced the longest running live television sports show (sports extra) in Nigeria till date with a bulging followership that encompasses the old and young.

The management team is headed by:
  • Mitchell Obi:- The Vice Chairman and President of the International Sports Press Association (AIPS) Africa section and,

  • Ejiro Omonode:- The Managing Director – two renowned names in Nigerian Sports chronicle.


The company employs over 25 potentials in television and radio production/ reportage, marketing and administration. It has a solid technical collaboration with established sports media outfits such as Sports Business and TV London, UK, LC2 and Afnex in Paris, France, Sports Arena in Nairobi, Kenya and UFA Sports gmbh, Hamburg, Germany.

We have over 15,720 followers on facebook (www.facebook.com/mastersports) and 10, 530 on Twitter.

Past Programmes

We have had sports programmes produced and packaged on different radio/ television stations including but not limited to the following:

  • Countdown to glory Sydney Olympics 2000
  • Euro 2008….Lucozade boost
  • Euro 2012…….Presented By Pepsi
  • Classical Moments In Football
  • Saturday Sports Salsa
  • Pepsi League Service
  • Peak Soccer Moments
  • Master’s Ball
  • Ultimate Moments In Football
  • Lifebuoy Sports Splash
  • Global Football Focus
  • Afcon Pepsi Refreshed
  • Heineken Uefa Champions’ League Radio &Tv Show
  • Global Football
  • Amstel Malta World Of Football
  • Goalmania
  • Campari Afcon Special - 2013
  • Euro 2012 Special
  • Lucozade Boost Afcon Special
  • Leadway World Cup Fiesta
  • Pepsi Stars Focus
  • Football Salsa – Music and sports mix
  • UEFA Champions League Live Match on ONTV/ONMAX