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Sat, Oct

Jose Mourinho's Manchester United mantra is to prime fans for failure

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Jose Mourinho has convinced many Manchester United fans that he is defying the odds but is it really true? Adam Bate on why the manager's media machinations work...

 

Prime Minister Theresa May has been derided for the incessant use of slogans since the launch of her election campaign. However, as with Donald Trump and his insistence on the adjective - from 'crooked Hillary' to 'crazy Bernie' - that doesn't necessarily mean it won't work. Repetition, even repetition that might not stand up to real scrutiny, resonates.

 

 

United's home misery

How does Jose Mourinho's Old Trafford record compare to his predecessors? A look at the numbers.

It's a trope that's as old as literature itself. Homer's Iliad, widely regarded as the earliest work in the Western literary tradition, began life as an oral poem passed down through the generations. Hence the recurring epithets. Odysseus was resourceful. Achilles was swift-footed and Ajax was mighty. The messages are hammered home so often that they stick.

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